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Strategija marketinga ključni je element koji izdvaja svaku tvrtku od njenog konkurenata i neposredno utječe na konačnu zaradu. Bez učinkovite strategije marketinga tvrka će postojano gubiti zaradu i nezadrživo tonuti ka svojoj propasti.
Marketing i prodaja su ključni elementi svake tvrtke koja želi povećati svoje prihode i rasti kao dioničko ili trgovačko društvo. Bez iskorištavanja punog potencijala marketinga i prodaje, tvrtka će se, čak i ako ima fantastičan proizvod koji čini bitnu pozitivnu razliku u životima kupaca, naći u problemima i boriti za opstanak.
Dovoljno je da se dogodi samo jedan propust koji je nažalost vrlo čest u tvrtkama koje se bore za opstanak. Taj je propust (koji je možda skrivila i vaša tvrtka) odgovoran za pad prodaje i stagnaciju poslovanja te baca tvrtku na koljena, a to je